MAURICE LACROIX Watches in Zurich.
Swiss Design & Urban Character.

Since its foundation, Maurice Lacroix has combined traditional Swiss watchmaking with contemporary innovation and uncompromising quality standards. Preserving the heritage of fine craftsmanship is as much a part of the brand's identity as its forward-looking approach to innovation. Technical expertise, creative development, and a distinctive design philosophy define every Maurice Lacroix timepiece.

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With its own movements and complications, Maurice Lacroix has established a strong technical presence within the Swiss watch industry. Modern manufacturing technologies, precision engineering, and meticulous attention to detail come together to create reliable, high-performance, and long-lasting watches. From the case and dial to the movement and bracelet, every element reflects the brand's distinctive identity.

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Maurice Lacroix is equally renowned for its contemporary design language. Clean lines, refined proportions, and the harmonious balance between elegance and sportiness characterise its collections. Ranging from classic and modern to bold and avant-garde, the watches appeal to individuals who value originality, functionality, and refined aesthetics. Striking design is combined with the everyday practicality expected from premium Swiss timepieces.

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Maurice Lacroix is created for watch enthusiasts who appreciate the combination of traditional craftsmanship, innovative development, and modern technology. The brand represents authentic Swiss watchmaking with a contemporary spirit, offering exceptional timepieces for a wide range of lifestyles and expectations.

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For decades, Jenni Uhren AG has been a trusted authorised retail partner of Maurice Lacroix. This longstanding partnership reflects a shared commitment to quality, expertise, and a passion for fine Swiss watches. Our customers benefit from personal advice, decades of experience, a carefully curated collection, and the expertise of our in-house watchmaking workshop.